Founded in 1999 by Ms. Echo Yu, Nice Link Home Furnishings is privately owned by Echo and her partner Mr. Cao HaoQiang. After earning her degree aerospace engineering from one of the most prestigious military universities in China, Echo decided to pursue a career in the home furnishings industry, joining Ashley Home Furnishings as the company’s first country manager in China in the 1990s. The company grew tremendously during her tenure, and after that successful stint, she founded and became CEO of Nice Link, which began as a cut-and-sew provider.

As the demand for value from the American market increased, Echo quickly realized that a sustainable, long-term business would mean providing more than labor alone. With her partner, she used her talents and insights to create the home furnishings design and vertical manufacturing company that Nice Link is today.

Echo also used this platform to establish the Echo Essentials textile line and hired a veteran textile designer from the U.S. to design on-trend and highly desirable textiles for the American market.

In 2003, the Nice Link upholstery division was created to serve a number of brands around the world, providing them with top quality furniture products that were exclusively created for several different brands to export to their end customers. The brand’s launch was the result of many years of perfecting original designs, engineering and quality.

Nice Link has earned pride of place with many of the top 20 retailers in the United States and similarly many of the top brands in Asia and Dubai. The company’s focus is on utilizing the best attributes and designs from each division and uniting them to create our unique and distinctive Nice Link brand.

Home Textiles

Nice Link’s global textile division is headed by Stephanie Puckett, who has been a leading textile designer in the U.S. and international fabric market for the past 25 years. Stephanie moved to Shanghai in 2005 to help build the global textile brand and incorporate her years of experience and expertise in the US market to bring quality designs to the US consumer.

Sales and Marketing

Nice Link is a company serving global markets and our U.S.-based sales team is led by Jay Carlson, President of Sales and Marketing. He is a 25-year veteran of the furniture industry who has held several upper level sales and management positions in the industry. As an expatriate living with his family in Shanghai for a number of years, Jay recognized the ever-evolving furniture industry and joined Nice Link Home Furnishings in 2009. Our 13,000-square-foot showroom is located in High Point, N.C. in the Market Square Textile Tower, 10th floor.

Finished Upholstery

From the finished goods division, trend-right designs emerge under the direction of CEO Echo Yu and beautifully executed by designer Gianluca Bracci. Luca moved to China after receiving his design and architecture degree 2003 in Italy and has worked for a number of globally-recognized brands.

Nice Link upholstery covers a wide range of products, which incorporate flawlessly styled leather and fabric while also adopting modern technology and engineering to create innovative products for today’s global consumers.

Leather Design

Led by Jack Xu, Nice Link Leather Design team is a multifaceted group that leverages expertise and global relationships to source raw hide from around the world, working closely with tanneries in Italy, Thailand and China.